Fitbit for All: Announcing New Devices and Experiences for Women, Parents, Kids and More!

New Fitbit devices and experiences launched spring 2018

Since the beginning, community has been at the heart of the Fitbit experience. From challenging friends to a Workweek Hustle to connecting with like-minded individuals in Groups, the power of the Fitbit family has been remarkable—and it’s about to grow in size and strength.

Today, Fitbit welcomes more health-and fitness-conscious friends into the fold with the introduction of three very special devices and an upgraded software experience. Whether you identify as a woman, harried parent, new dad, fitness fanatic, music lover—or any combination of those and more—Fitbit’s latest product and software release has something for you.

There’s a lot to unpack, so keep scrolling for more information on each new product, plus links out to deeper dives into Fitbit’s new comfortable, sleek, health and fitness smartwatch (humans with small wrists, rejoice!), the company’s first tracker for kids, a special edition Fitbit Ionic, and the addition of female health tracking to Fitbit’s app and smartwatches.

Introducing the Latest and Greatest Products From Fitbit

Fitbit Versa

Fitbit Versa product family

This lightweight, swimproof¹ smartwatch empowers you to live your best life with personalized health and fitness guidance, 24/7 heart rate tracking, sleep tracking, phone-free music, apps, notifications and quick replies², 4+ day battery life³, and so much more. Versa Special Edition offers two looks in one with exclusive woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box. In the Americas, the Special Edition devices also include an NFC chip to use Fitbit Pay. Learn about Fitbit Versa.

Fitbit Ace

Fitbit Ace

Designed for kids ages 8 and up, this showerproof wristband tracks steps, active minutes, and sleep to help get your kids moving and reward them for their hitting goals. Best of all, you control who your kids connect with and what information they see in the app. Learn about Fitbit Ace and the new Fitbit Family Account.

Female Health Tracking

Fitbit female health tracking symptoms

You asked and Fitbit answered: Female health tracking will be available in the Fitbit app and on Versa and Ionic in Spring 2018 (see female health tracking below). Log your period, record symptoms, gauge your estimated fertile window, get predictions on future periods, and more. Learn about female health tracking.

Fitbit Ionic: adidas editionFitbit Ionic: adidas editionThe pre-order window is closing soon, which means this performance-driving special edition Fitbit Ionic is almost ready to ship. Learn more about Fitbit Ionic: adidas edition, including adidas Train, the watch’s exclusive on-screen coaching experience, and then reserve yours today.

+ More Music, Apps & Clock Faces Arrive With Fitbit OS 2.O

Another update to Fitbit OS, Fitbit’s proprietary operating system (currently available on Versa and Ionic), begins rolling out this month, and it’s packed with goodies. Here’s what you can expect:

Fitbit Today: This redesigned interactive health dashboard becomes the center of your smartwatch experience. Just swipe up from your clock face to find health and fitness stats—including seven day’s worth of step and resting-heart-rate data, activity and exercise summaries, motivational messages, tips and tricks, and daily guidance—all on your wrist.

Fitbit Versa resting heart rateFemale Health Tracking: Versa and Ionic users who have opted into female health tracking will also be able to discreetly check the Fitbit Today dashboard on their device to see where they are in their cycle.Female health tracking on Fitbit VersaQuick Replies: Coming soon, Android phone users will be able to send pre-populated quick replies to text messages and messenger apps like WhatsApp and Facebook Messenger. Fitbit is exploring ways to support iOS quick reply messages in the future, but is currently limited by iOS’ closed notification system.

More Music Options: Starting this month, in addition to Pandora† (Fitbit smartwatch owners can sign up for a Pandora Plus subscription and get one month free!‡), Versa and Ionic users can also listen to their favorite music phone free with Deezer, the world’s most diverse, dynamic, and personal global music streaming company. The Deezer app for Fitbit OS lets you hear new song recommendations mixed in with tunes from your library via FLOW, your personalized continuous soundtrack. Choose a playlist, skip forward, or go back to a previous song right from your wrist. A Deezer paid subscription is required, which is available free to Fitbit smartwatch users for three months*. Fitbit Versa with Deezer

New Parent App: Launched last year, Fitbit Labs is a research and development initiative aimed at accelerating innovation. This spring, the team introduces New Parent, an app that lets postpartum parents quickly and easily log their mood and track their baby’s feedings, diaper changes, and sleep relative to the goals they set for them. Compare your baby’s activity to your personal health stats—like sleep (or lack thereof), activity levels, and mood—at to see trends over time and build a healthy routine for you and your baby.

The New Parent app will join the more than 550 apps and clock faces currently available in the Fitbit App Gallery for Ionic. Developers will be working to make their creations available to Versa users in the coming weeks and months.

Wondering which Fitbit device is right for you? Go to and select up to three devices at a time to compare side by side.

¹Water-resistant to 50 meters.

²Quick replies coming soon to Android only.

³Battery life varies with use and other factors.

†Requires Pandora Plus or Pandora Premium subscription, which is available in the U.S. only.

‡Some accounts may not be eligible for a trial. Pandora Plus and Pandora Premium are subject to Pandora Terms.

*Three month free trial of Deezer is available with Fitbit Ionic and Fitbit Versa. You must download the app on your device to receive your trial code. At the end of your trial offer, you will be billed the standard price of 9.99€ per month. This offer is non-binding, meaning you can cancel your subscription at any time. This offer is available only for users who have never benefited from any Deezer trial or promotion and/or who are not or have never been subscribers to a Deezer paying subscription. This offer cannot be combined with any other offer. This is a one-time only offer per user.

6 Comments   Join the Conversation

6 CommentsLeave a comment

  • I am oddly ecstatic about the new parent app. My kid is 6 weeks old currently, so I hope it has enough features to still be useful when it comes out.

  • While it’s great to see new products – we REALLY would love to see a replacement of the Fitbit One – not all of us like or can use wrist wearable trackers. The Zip doesn’t have as many functions ie steps and has battery you need to replace every few months.

  • What about tracking your macros on the dashboard? Will this be included in the upgrades?
    People who practice the ketogenic lifestyle would GREATLY appreciate this ‍

  • that’s wonderful that Fitbit has all these new products coming out. But, when is Fitbit going to take care of their dedicated buyers/users, but who made the mistake of purchasing the Fitbit Surge, not only once, but shame on them, twice. The Surge watch band falls apart in less then an year. And all Fitbit will do is offer an insulting percentage off a new purchase of a new Fitbit watch! Who would want a new Fitbit, knowing the company has some quality issues with their products and integrity issues with their customers.

If you have questions about a Fitbit tracker, product availability, or the status of your order, contact our Support Team or search the Fitbit Community for answers.

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