Fitbit for All: Announcing New Devices and Experiences for Women, Parents, Kids and More!

New Fitbit devices and experiences launched spring 2018

Since the beginning, community has been at the heart of the Fitbit experience. From challenging friends to a Workweek Hustle to connecting with like-minded individuals in Groups, the power of the Fitbit family has been remarkable—and it’s about to grow in size and strength.

Today, Fitbit welcomes more health-and fitness-conscious friends into the fold with the introduction of three very special devices and an upgraded software experience. Whether you identify as a woman, harried parent, fitness fanatic, music lover—or any combination of those and more—Fitbit’s latest product and software release has something for you.

There’s a lot to unpack, so keep scrolling for more information on each new product, plus links out to deeper dives into Fitbit’s new comfortable, sleek, health and fitness smartwatch (humans with small wrists, rejoice!), the company’s first tracker for kids, a special edition Fitbit Ionic, and the addition of female health tracking to Fitbit’s app and smartwatches.

Introducing the Latest and Greatest Products From Fitbit

Fitbit Versa

Fitbit Versa, new Fitbit smartwatch

This lightweight, swimproof¹ smartwatch empowers you to live your best life with personalized health and fitness guidance, 24/7 heart rate tracking, sleep tracking, phone-free music, apps, notifications and quick replies², 4+ day battery life³, and so much more. Versa Special Edition offers two looks in one with exclusive woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box. In the Americas, the Special Edition devices also include an NFC chip to use Fitbit Pay. Learn about Fitbit Versa.

Fitbit Ace

Fitbit Ace

Designed for kids ages 8 and up, this showerproof wristband tracks steps, active minutes, and sleep to help get your kids moving and reward them for their hitting goals. Best of all, you control who your kids connect with and what information they see in the app. Learn about Fitbit Ace and the new Fitbit Family Account.

Female Health Tracking

Fitbit female health tracking symptoms

You asked and Fitbit answered: Female health tracking is now available in the Fitbit app and on Versa and Ionic (see female health tracking below). Log your period, record symptoms, gauge your estimated fertile window, get predictions on future periods, and more. Learn about female health tracking.

Fitbit Ionic: adidas editionFitbit Ionic: adidas editionThe pre-order window is closing soon, which means this performance-driving special edition Fitbit Ionic is almost ready to ship. Learn more about Fitbit Ionic: adidas edition, including adidas Train, the watch’s exclusive on-screen coaching experience, and then reserve yours today.

+ More Music, Apps & Clock Faces Arrive With Fitbit OS 2.O

Another update to Fitbit OS, Fitbit’s proprietary operating system (currently available on Versa and Ionic), begins rolling out this month, and it’s packed with goodies. Here’s what you can expect:

Fitbit Today: This redesigned interactive health dashboard becomes the center of your smartwatch experience. Just swipe up from your clock face to find health and fitness stats—including seven day’s worth of step and resting-heart-rate data, activity and exercise summaries, motivational messages, tips and tricks, and daily guidance—all on your wrist.

Fitbit Versa resting heart rateFemale Health Tracking: Versa and Ionic users who have opted into female health tracking will also be able to discreetly check the Fitbit Today dashboard on their device to see where they are in their cycle.Female health tracking on Fitbit VersaQuick Replies: Coming soon, Android phone users will be able to send pre-populated quick replies to text messages and messenger apps like WhatsApp and Facebook Messenger. Fitbit is exploring ways to support iOS quick reply messages in the future, but is currently limited by iOS’ closed notification system.Fitbit Versa with Deezer

Wondering which Fitbit device is right for you? Go to and select up to three devices at a time to compare side by side.

¹Water-resistant to 50 meters.

²Quick replies coming soon to Android only.

³Battery life varies with use and other factors.

†Requires Pandora Plus or Pandora Premium subscription, which is available in the U.S. only.

‡Some accounts may not be eligible for a trial. Pandora Plus and Pandora Premium are subject to Pandora Terms.

16 Comments   Join the Conversation

16 CommentsLeave a comment

  • I am oddly ecstatic about the new parent app. My kid is 6 weeks old currently, so I hope it has enough features to still be useful when it comes out.

  • While it’s great to see new products – we REALLY would love to see a replacement of the Fitbit One – not all of us like or can use wrist wearable trackers. The Zip doesn’t have as many functions ie steps and has battery you need to replace every few months.

    • Agreed. Have had my One for almost 4 yrs. It’s starting to get glitchy so I hope it can keep holding on for a little while longer. I don’t want any of the wrist trackers, and the Zip is too basic. The One is more discreet. Who wants to see a wrist tracker when you’re dressed up?

    • Very true! I havent been abke to wear a watch style tracer in probably 8 or more years as it would be not allowed in the food production area @one job, destroyed by wrist guards/wraps elsewhere or submerged in bleach water repeatedly SO BRING THE ONE BACK (one tracker to wear with all, one tracker to run with, one tracker to sleep and walk and with its greatness track them!)

  • What about tracking your macros on the dashboard? Will this be included in the upgrades?
    People who practice the ketogenic lifestyle would GREATLY appreciate this ‍

  • that’s wonderful that Fitbit has all these new products coming out. But, when is Fitbit going to take care of their dedicated buyers/users, but who made the mistake of purchasing the Fitbit Surge, not only once, but shame on them, twice. The Surge watch band falls apart in less then an year. And all Fitbit will do is offer an insulting percentage off a new purchase of a new Fitbit watch! Who would want a new Fitbit, knowing the company has some quality issues with their products and integrity issues with their customers.

    • As others have stated NOT EVETYONE CAN WEAR THEIR TRACKER ON THEIR WRIST or wants to. Not everyone wants to change batteries… Why the heck did y’all get rid of the One? Probably because it was too durable and simple and did the job so well y’all weren’t selling newer junk to those of us who had them so ya canned them… I cant keep anything on my wrist at work… So i guess i take my business to cheap pedometer from the big box store. Booo.

  • I love my Charge, it has everything I need and is not bulky on my wrist. Do you have any plans to make a waterproof Charge? One that can be used in a swimming pool?

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