Since the beginning, community has been at the heart of the Fitbit experience. From challenging friends to a Workweek Hustle to connecting with like-minded individuals in Groups, the power of the Fitbit family has been remarkable—and it’s about to grow in size and strength.
Today, Fitbit welcomes more health-and fitness-conscious friends into the fold with the introduction of three very special devices and an upgraded software experience. Whether you identify as a woman, harried parent, fitness fanatic, music lover—or any combination of those and more—Fitbit’s latest product and software release has something for you.
There’s a lot to unpack, so keep scrolling for more information on each new product, plus links out to deeper dives into Fitbit’s new comfortable, sleek, health and fitness smartwatch (humans with small wrists, rejoice!), the company’s first tracker for kids, a special edition Fitbit Ionic, and the addition of female health tracking to Fitbit’s app and smartwatches.
Introducing the Latest and Greatest Products From Fitbit
This lightweight, swimproof¹ smartwatch empowers you to live your best life with personalized health and fitness guidance, 24/7 heart rate tracking, sleep tracking, phone-free music, apps, notifications and quick replies², 4+ day battery life³, and so much more. Versa Special Edition offers two looks in one with exclusive woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box. In the Americas, the Special Edition devices also include an NFC chip to use Fitbit Pay. Learn about Fitbit Versa.
Designed for kids ages 8 and up, this showerproof wristband tracks steps, active minutes, and sleep to help get your kids moving and reward them for their hitting goals. Best of all, you control who your kids connect with and what information they see in the app. Learn about Fitbit Ace and the new Fitbit Family Account.
Female Health Tracking
You asked and Fitbit answered: Female health tracking is now available in the Fitbit app and on Versa and Ionic (see female health tracking below). Log your period, record symptoms, gauge your estimated fertile window, get predictions on future periods, and more. Learn about female health tracking.
Fitbit Ionic: adidas editionThe pre-order window is closing soon, which means this performance-driving special edition Fitbit Ionic is almost ready to ship. Learn more about Fitbit Ionic: adidas edition, including adidas Train, the watch’s exclusive on-screen coaching experience, and then reserve yours today.
+ More Music, Apps & Clock Faces Arrive With Fitbit OS 2.O
Another update to Fitbit OS, Fitbit’s proprietary operating system (currently available on Versa and Ionic), begins rolling out this month, and it’s packed with goodies. Here’s what you can expect:
Fitbit Today: This redesigned interactive health dashboard becomes the center of your smartwatch experience. Just swipe up from your clock face to find health and fitness stats—including seven day’s worth of step and resting-heart-rate data, activity and exercise summaries, motivational messages, tips and tricks, and daily guidance—all on your wrist.
Female Health Tracking: Versa and Ionic users who have opted into female health tracking will also be able to discreetly check the Fitbit Today dashboard on their device to see where they are in their cycle.Quick Replies: Coming soon, Android phone users will be able to send pre-populated quick replies to text messages and messenger apps like WhatsApp and Facebook Messenger. Fitbit is exploring ways to support iOS quick reply messages in the future, but is currently limited by iOS’ closed notification system.
Wondering which Fitbit device is right for you? Go to Fitbit.com/compare and select up to three devices at a time to compare side by side.
¹Water-resistant to 50 meters.
²Quick replies coming soon to Android only.
³Battery life varies with use and other factors.
†Requires Pandora Plus or Pandora Premium subscription, which is available in the U.S. only.
‡Some accounts may not be eligible for a trial. Pandora Plus and Pandora Premium are subject to Pandora Terms.
This information is for educational purposes only and is not intended as a substitute for medical diagnosis or treatment. You should not use this information to diagnose or treat a health problem or condition. Always check with your doctor before changing your diet, altering your sleep habits, taking supplements, or starting a new fitness routine.