Since the beginning, community has been at the heart of the Fitbit experience. From challenging friends to a Workweek Hustle to connecting with like-minded individuals in Groups, the power of the Fitbit family has been remarkable—and it’s about to grow in size and strength.
Today, Fitbit welcomes more health-and fitness-conscious friends into the fold with the introduction of three very special devices and an upgraded software experience. Whether you identify as a woman, harried parent, fitness fanatic, music lover—or any combination of those and more—Fitbit’s latest product and software release has something for you.
There’s a lot to unpack, so keep scrolling for more information on each new product, plus links out to deeper dives into Fitbit’s new comfortable, sleek, health and fitness smartwatch (humans with small wrists, rejoice!), the company’s first tracker for kids, a special edition Fitbit Ionic, and the addition of female health tracking to Fitbit’s app and smartwatches.
Introducing the Latest and Greatest Products From Fitbit
This lightweight, swimproof¹ smartwatch empowers you to live your best life with personalized health and fitness guidance, 24/7 heart rate tracking, sleep tracking, phone-free music, apps, notifications and quick replies², 4+ day battery life³, and so much more. Versa Special Edition offers two looks in one with exclusive woven bands inspired by athleisure trends in lavender with a rose gold aluminum case or charcoal with a graphite aluminum case, as well as a black Classic accessory band in box. In the Americas, the Special Edition devices also include an NFC chip to use Fitbit Pay. Learn about Fitbit Versa.
Designed for kids ages 8 and up, this showerproof wristband tracks steps, active minutes, and sleep to help get your kids moving and reward them for their hitting goals. Best of all, you control who your kids connect with and what information they see in the app. Learn about Fitbit Ace and the new Fitbit Family Account.
Female Health Tracking
You asked and Fitbit answered: Female health tracking is now available in the Fitbit app and on Versa and Ionic (see female health tracking below). Log your period, record symptoms, gauge your estimated fertile window, get predictions on future periods, and more. Learn about female health tracking.
Fitbit Ionic: adidas editionThe pre-order window is closing soon, which means this performance-driving special edition Fitbit Ionic is almost ready to ship. Learn more about Fitbit Ionic: adidas edition, including adidas Train, the watch’s exclusive on-screen coaching experience, and then reserve yours today.
+ More Music, Apps & Clock Faces Arrive With Fitbit OS 2.O
Another update to Fitbit OS, Fitbit’s proprietary operating system (currently available on Versa and Ionic), begins rolling out this month, and it’s packed with goodies. Here’s what you can expect:
Fitbit Today: This redesigned interactive health dashboard becomes the center of your smartwatch experience. Just swipe up from your clock face to find health and fitness stats—including seven day’s worth of step and resting-heart-rate data, activity and exercise summaries, motivational messages, tips and tricks, and daily guidance—all on your wrist.
Female Health Tracking: Versa and Ionic users who have opted into female health tracking will also be able to discreetly check the Fitbit Today dashboard on their device to see where they are in their cycle.Quick Replies: Coming soon, Android phone users will be able to send pre-populated quick replies to text messages and messenger apps like WhatsApp and Facebook Messenger. Fitbit is exploring ways to support iOS quick reply messages in the future, but is currently limited by iOS’ closed notification system.
More Music Options: Starting this month, in addition to Pandora† (Fitbit smartwatch owners can sign up for a Pandora Plus subscription and get one month free!‡), Versa and Ionic users can also listen to their favorite music phone free with Deezer, the world’s most diverse, dynamic, and personal global music streaming company. The Deezer app for Fitbit OS lets you hear new song recommendations mixed in with tunes from your library via FLOW, your personalized continuous soundtrack. Choose a playlist, skip forward, or go back to a previous song right from your wrist. A Deezer paid subscription is required, which is available free to Fitbit smartwatch users for three months*.
Wondering which Fitbit device is right for you? Go to Fitbit.com/compare and select up to three devices at a time to compare side by side.
¹Water-resistant to 50 meters.
²Quick replies coming soon to Android only.
³Battery life varies with use and other factors.
†Requires Pandora Plus or Pandora Premium subscription, which is available in the U.S. only.
‡Some accounts may not be eligible for a trial. Pandora Plus and Pandora Premium are subject to Pandora Terms.
*Three month free trial of Deezer is available with Fitbit Ionic and Fitbit Versa. You must download the app on your device to receive your trial code. At the end of your trial offer, you will be billed the standard price of 9.99€ per month. This offer is non-binding, meaning you can cancel your subscription at any time. This offer is available only for users who have never benefited from any Deezer trial or promotion and/or who are not or have never been subscribers to a Deezer paying subscription. This offer cannot be combined with any other offer. This is a one-time only offer per user.
This information is for educational purposes only and is not intended as a substitute for medical diagnosis or treatment. You should not use this information to diagnose or treat a health problem or condition. Always check with your doctor before changing your diet, altering your sleep habits, taking supplements, or starting a new fitness routine.